Your host, Dr. Addison Killeen encourages listeners to evaluate their businesses, examining processes involving technology to determine whether it enhances or detracts from the customer service experience. This thought-provoking episode serves as a reminder for businesses to find the delicate balance between leveraging technology and preserving the essential personal connection with customers. Dr. Killeen shares his preference for a direct, human response over automated phone trees, creating a small-town feel that contrasts with the impersonal touch often associated with larger businesses.